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The Crowded World of Press Release SEO

Getting ranked in news search engines, and now in universal search engines, is about to get a whole lot harder with the influx of more savvy PR professionals and offline media companies.

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American Express Advises Clients to Avoid SEO

At the PRSA "State of the State of PR" event held in January, search was singled out as the one area that PR people really don't understand. PRSA is making an effort to educate theri members - they...

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Lee Odden of TopRank Online Marketing at SES London 2008

Lee is a regular speaker at Search Engine Strategies, WebmasterWorld Pubcon, DMA Annual Conference, Media Relations Summit, PRSA International Conference, and Mediapost's Search Insider Summit. Lee...

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SEO covered at PRSA International Conference in Detroit

I've just returned from the PRSA International Conference in Detroit, Michigan. And PRSA has asked me to teach a teleseminar on "The Secrets of Search Engine Optimization" on Thursday, Nov.at 3 p.m....

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SearchDay | Landing Pages and the Decision-Making Process

Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search Share; and more.

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PRSA 2009 International Conference Features Two Online Marketing Heroes

I'll by flying to San Diego this weekend to speak at the PRSA 2009 International Conference next week. Odden and I also spoke last year at the PRSA 2008 International Conference in Detroit. So, your PR...

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Caution: Social Media May Be Closer Than They Appear

I've just finished attending Day 1 of the PRSA International Conference in San Diego. Arianna Huffington, founder of The Huffington Post, was the Sunday keynote speaker. Katie D. Paine, CEO of KDPaine...

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American Daily Newspapers Employ 25% Fewer People Than in 2001

I apparently caused a stir yesterday at the PRSA International Conference in San Diego. I'm presenting a PRSA teleseminar on Nov.and I had been working on my presentation before heading to San Diego....

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Elixir Interactive Online Reputation Management Case Study

Downhill is a frequent speaker at Ad:Tech, AMA, Search Engine Strategies, SMX, Searchnomics, American Marketing Association, PRSA and the Society for Women Engineers. Elixir Interactive has shared a...

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9 Questions to Shape and Future-Proof Your Link Building Strategy

Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a...

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10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals...

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